Join us at the brand new SAP Experience Center for our inspiring Design Thinking event

Innovating the future of work with 2BM and SAP

– Why Innovating through design is necessary and profitable for any business

“Design thinking”, “user centered design”, “user experience”, “design driven innovation” maybe these are all buzzwords you have heard – but what does it all actually mean, and how can it help you grow and optimize your business?

We invite you to join us for an inspirational event at the brand new and inspiring SAP Experience Center in Copenhagen, aimed to give you the knowledge you need to understand how Design Thinking can help you make data-based decisions, gain productivity, save costs, decrease errors, and ensure happier employees.


Thursday 11/1 at 9-14 


SAP Experience Center,

Lautrupsgade 11, 2100 København Ø



Registration & light breakfast


Welcome & motivation for todays event – By Martin Pock Head of Mobility @2BM & Thomas Madsen Head of Customer Experience Center @SAP Denmark

09:45 – 10:45

Design Thinking and User Experience at SAP – Christian Geldmacher Chief User Experience Expert @SAP

10:45 – 11:00 break


How using design Thinking helps create better solutions – A case walk-through of AJ Vaccines – Sarah Deloughery, Design Thinking Consultant @2BM


Grab a light lunch – have a chat with us!

12.30– 14.00

Experience the SAP Experience Center – Stay a little longer and tour the Experience Center.

More about the speakers

Christian Geldmarcher

Christian Geldmarcher

Chief User Experience Expert, SAP

Martin Pock

Martin Pock

Head of Enterprise Mobility, 2BM

Sarah Deloughery

Sarah Deloughery

Design Thinking Consultant, 2BM

FUN FACTS ABOUT Christian Geldmacher

Christian Geldmacher is an SAP User Experience and Design Thinking Expert at SAP Design. During his career at SAP, Christian had several product management roles in technology and – application areas. In addition, he coached multidisciplinary product teams at SAP Cloud to develop product visions that were rooted in user needs and focused on a delighting product experience. At Sap Cloud, Christian led as well the Design Thinking initiative for all SAP Cloud products. Today, Christian drives the SAP Fiori Makers – a Fiori learning community for developers and key users that aim to learn how to apply Fiori Design in real-world projects. Read more details here.


Martin Pock has helped 2BM to develop award-winning and cutting edge SAP Mobility Solutions that are improving productivity for companies and employees around the world – including LEGO, National Grid (US), Banedanmark, Aalborg Portland, PFA, ECCO, Grundfos, SKOV, and Copenhagen Airports.

FUN FACTS ABOUT Sarah Deloughery

Sarah has a background within Masters Design Management and since 2012 she has been working with value creation through strategic design and innovation, with focus on UX and design methods. Sarah uses Design Thinking to solve both user and business focused issues, developing, innovating and integrating people, technology and business – creating value through design. Sarah will share some of her experiences on how using Design Thinking can create better solutions.

SAP Experience Center aims to:

  • provide Inspiration by demonstrating what digitization can do for business agility and process efficiency.
  • facilitate Ideation by leveraging simple and effective design thinking tools.
  • bring the ideas to life by Innovating using mock-ups and prototyping.
  • Illustrate how businesses can embrace digitization by bringing the innovation ideas into the well-known value chain.
  • Showcase all the latest and coming solutions and technologies from SAP including S4/Hana, digital boardroom, Hybris, Co-partner, SAP Leonardo and much more
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