SAP announced on the 29th September that they had won the Red Dot Design Award for the design concept of the SAP Fiori 2.0 user experience. The Red Dot Design Award is an internationally-renowned symbol of excellence, celebrating the best design concepts and prototypes worldwide.

“We are honored and humbled to receive the Red Dot Award for our next-generation design concept for SAP Fiori,” said Sam Yen, chief design officer for SAP. “To be recognized by peers in the design industry is evidence that our continuous focus on user experience and our design vision have reached new levels of distinction in the market. Great design, while very difficult to achieve, results in a unique user experience that is personalized, simple and effective. This is key to winning in the digital economy.”

Dong Energy has already taken the step toward a better user experience with their implementation of SAP Fiori Time Registration app. “SAP Fiori UX has helped simplify the use of SAP software at DONG Energy,” said Simon Schmidt, SAP Fiori consultant, at DONG Energy A/S. “With SAP Fiori, SAP has taken a major leap forward in the area of user experience.”

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